picture of shannon arenburg owner of pizzelle bakes holding bread and smiling

Hi, I’m Shannon

BAKING. IS. LIFE.

Sounds intense, I know. Let me explain…

I’ve been in the food industry since I was 14. From early on in life my passion for delicious recipes has only grown stronger alongside my dedication for sharing it with anyone who’s hungry. It brings me an immense amount of joy to bring people together around a warmly lit table to enjoy from-scratch baking.

From the kitchens of Florence, Italy to Boston, MA, from owner of Sweet Lydia’s and now Pizzelle, from fine dining to food manufacturing, I’m substance over style and trends. Your taste buds will thank me later.

In a world that is full of life hacks, box mixes, and shelf stable blah, I’m bringing you recipes with rustic simplicity created with local, seasonal, and sustainable ingredients. Connecting our community and supporting one another in a way that is reminiscent of the past - before we were counting calories.

I’m want to share my love for all things culinary and inspire you to step back into the kitchen and have some fun with real, authentic ingredients in an accessible way.

This is my passion, this is all i know, this is who I am.

Let’s eat.

CONTACT ME

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FAQs

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Email us directly at shannon@pizzellebakes.com

Pizzelle (Italian pronunciation: [pitˈtsɛlle], singular pizzella) are traditional Italian waffle cookies made from flour, eggs, sugar, butter or vegetable oil, and flavoring (usually anise or anisette, less commonly vanilla or lemon zest).
We are at 201 Market Street in downtown Lowell, MA between the Athenian Corner and Warp and Weft, across the street from Market Mills.
We bake on-site at our 201 Market St. location. We have an open kitchen, so come by to see first hand what we do!
January - October orders need to be placed with minimum 3 days notice. During the months November - December, one week is preferable.
Our specialty is traditional looking special occasion cakes. We will be happy to write a customized message or consider traditional decoration preferences (roses, balloons, chocolate curls, etc.). We do not offer fondant cakes, shaped cakes, cartoon characters, or photo cakes.
We are an allergy friendly bakery, but not an allergy free bakery. We work in a kitchen that uses nut, wheat, egg, dairy, and soy ingredients. We are all allergen certified and can modify certain recipes to suit allergen needs, but there is always a little risk.
Unfortunately since we are such a small staff, we do not offer delivery right now.
Orders can be placed over the phone at (978) 364-3664 or email us at shannon@pizzellebakes.com
Any specialty order for dessert platters require a 50% deposit upon ordering and 50% upon pickup.
Specialty cakes are paid for in full at time of order.
No refunds on cakes damaged during transport.
No refunds for cancellations made within 24 hours of order pickup.